South Point was established in 2003 to meet the growing need for student accommodation in South Africa, becoming the country’s largest independent provider along the way.
South Point continues to strive to create a lifestyle brand where students can reside in safe, clean and affordable accommodation, enabling their ambitions of personal growth through higher education.
Client
South Point Management Services
Year
2007
Deliverables
- Nomenclature
- Brandmark Design
- Brand Design
- Photographic Direction
- Visual Language
- Brand Strategy
When you stay…
you gotta stay good!
South Point refers to the brands geographic location of being at the southern tip of Africa. The brandmark is a literal metaphor of that, whilst the ring symbolises the community spirit inherent in the brands activity. This bold mark is supported by a flexible and relaxed visual language.