Blueberry Hill is a boutique business hotel in Honeydew, North-west of Johannesburg, only a stone throw away from the renowned Eagle Canyon Golf Course and minutes from Lanseria Airport and Sandton.
It has been perfectly positioned to be a hub of activity and is the only hotel in Honeydew to offer 69 spacious, fully serviced 4-star rooms, investment opportunities with 15 luxurious penthouses, a fully-equipped business centre and business lounge, state-of-the-art conferencing and meeting rooms, a heated pool, gym and spa, and unique dining experiences in magnificent settings.
Client
Blueberry Hill
Year
2019
Deliverables
- Nomenclature
- Brandmark Design
- Brand Design
- Photographic Direction
- Visual Language
- Brand Strategy
More extraordinary lifestyle, less ordinary living.
Inspired by the perfect location of the hotel and the many conveniences it offers, the logo signifies the 360-degree rotation of a clock, which is symbolic of time, the rhythm of the hotel and all that can be achieved in a day at Blueberry Hill.
The unique shapes illustrated in the logo are reminiscent of clock dials, which were applied across various collateral and used as information holding devices. The colour palette steers away from typical corporate colours, primarily influenced by the deep blue-indigo colour of blueberries, complemented by additional berry colours which helps differentiate Blueberry Hill from other business hotel offerings.
The visual language was used across all corporate stationery, vehicle branding, signage uniforms, emailers and print collateral.