Jurni, previously known as the National Tourism Visitor Information System (NTVIS), is an initiative which aims to enhance and empower the South African tourism industry through advanced technology and expertise, together with key stakeholders in South Africa’s travel and tourism sector.
Jurni is committed to providing a booking tool and business application that will accelerate visibility within a global market for small and medium hospitality enterprises, whilst providing access to a data hub that will equip these businesses with improved insights that can inform business strategies and decision-making.
All Jurni stakeholders will have access to mining data and investing in AI to create seamless, savvy and transparent systems that will assist with improving traveller experiences. And Jurni will provide an information rich app with location tailored recommendations of places to visit along a travellers’ route using geolocation functionality.
Client
Thebe Tourism
Year
2019
Deliverables
- Nomenclature
- Brandmark Design
- Brand Design
- Photographic Direction
- Visual Language
- Brand Strategy
From point to point.
That’s the point.
The brand name ‘Jurni’, is inspired by the initiative’s vision to connect travellers with destinations. The word Jurni implies exploration, voyages of discovery and freedom of movement from one place to another.
The bold line in the brandmark is symbolic of a travel route from one point to another, as a metaphor for connection and movement, signifying how Jurni connects travellers and destinations. Being a South African initiative, the colour palette was inspired by the vibrant colours of the South African flag, with the intention of the colours not looking overtly the same as the flag. The visual language is intended for use across various platforms from an app icon to digital and corporate stationery.