Somewhat dry,
somewhat bitter,
never sweet.

First brewed by Charles Glass in 1895, Castle Lager has been acknowledged as the World’s best bottled lager. Its pedigree of quality and a consistent brewing process for perfect balance have secured its position as South Africa’s favourite.

South African Breweries


  • Brand Identity
  • Primary Packaging
  • Secondary Packaging
  • Brand Visual Language
  • Environmental Graphics
  • Photographic Direction
  • Brand Strategy

Crafting the Nations’ favourite.

This is a bold, premium lager. The brand language captures these qualities. ‘Premium South African Lager’ and ‘Brewed in perfect Balance’ are clear statements of excellence. These credentials are proudly branded on the label’s ample periphery.