Excellence in Luxury.

Maybach Motorenbau was founded in 1909 by Wilhelm Maybach and his son, and was acquired by Daimler-Benz in 1960. The name returned as a standalone ultra-luxury car brand in 2002 sharing significant components with Mercedes-Benz cars. In 2013 Maybach ceased to be a standalone brand and it became a sub-brand of Mercedes-Benz, and as of 2018, Daimler produces an ultra-luxury edition of the Mercedes-Benz S-Class under the Mercedes-Maybach name.

Daimler Chrysler


  • Brand Design
  • Brandmark
  • Visual Language
  • Signage & Wayfinding

As unique as the person who owns it.

From its very conception, the founders of Maybach aimed to surpass every known standard in their pursuit of the marque’s claim: Excellence in Luxury. Every aspect of the rebrand took this ethos to heart, from the meticulous crafting of the logo and logotype to the choices of materials for the manufacture of retail spaces and signage. Images © Daimler.