Dr Robert Daniel is a specialist ophthalmologist specialising in anterior segment surgery. He also has training in human physiology and neuroscience, enabling him to diagnose and treat both physical and neurological conditions affecting the eye.
He owns and runs Sandton Eye Clinic, but his interest in eye health and preserving this vital sense has also expanded into the world of invention. Like SleepSpec, an amber-tinted glasses which helps promote the production of the sleep hormone melatonin and Vitasight, a range of vision supplements which slow the progress of age-related macular degeneration.
Client
Sandton Eye Clinic
Year
2020
Deliverables
- Brand Identity
- Environmental Graphics
Every problem has a solution.
Dr Robert Daniel’s entrepreneurial spirit and sense of problem solving inspired the dynamic icon which forms the central theme of this rebrand. A series of circular maze puzzles requires the viewer to solve them, underscoring the essence of why they have come to the clinic. They are also in form and texture iconic of the eye.