A Bok breeding ground. – John Smit

The Stellenbosch Academy of Sport, founded in 2012 offers a world-class, all-year elite sport training facility, incorporating best-of-breed practices, experts and facilities, to encourage the development of elite high-performance sports achievement.

Stellenbosch Academy of Sport


  • Nomenclature
  • Brandmark Design
  • Brand Design
  • Photographic Direction
  • Visual Language
  • Brand Strategy

The man who has no wings has no imagination. – Mohammed Ali

The symbol is inspired by the body in motion perfectly balanced and rhythmical. The visual language is supported by a colour palette influenced by the national flag, a pattern created by the tessellation of the logo overlayed with bold vertical colour bars, and a dynamic photographic style.