The Stellenbosch Academy of Sport, founded in 2012 offers a world-class, all-year elite sport training facility, incorporating best-of-breed practices, experts and facilities, to encourage the development of elite high-performance sports achievement.
- Brandmark Design
- Brand Design
- Photographic Direction
- Visual Language
- Brand Strategy
The man who has no wings has no imagination. – Mohammed Ali
The symbol is inspired by the body in motion perfectly balanced and rhythmical. The visual language is supported by a colour palette influenced by the national flag, a pattern created by the tessellation of the logo overlayed with bold vertical colour bars, and a dynamic photographic style.