Thank U is the loyalty rewards programme for Edcon, the leading clothing, footwear and textiles retailing group in South Africa. The company trades through a range of retail outlets.
Client
Edcon
Year
2012
Deliverables
- Nomenclature
- Brandmark Design
- Brand Design
- Card Design
- Photographic Direction
- Visual Language
- Environmental Graphics
- Marketing & Advertising
- Brand Strategy
Earn and burn across a variety of retail options.
Unlike competitor loyalty programmes, the benefit of Thank U is felt when earning and burning your points. Earned points on fashion retail can be spent on stationery, or homeware, or visa versa. The card is the key to an incredible world of shopping, It even has its own window view to this world. The entire visual language had to be designed with every retail brand in mind, generic enough to work with each brands’ language, yet distinct enough to have its own personality. Every detail of the brand can therefore find its genesis in the design language of the primary brandmark.