Gosh Cosmetics is an innovative cosmetics company from Denmark. Founded in 1945 as a pharmaceutical company, Gosh quickly moved into the cosmetics industry, and is now known for its innovative, colourful and trendy cosmetics that are fun and inspiring to use.
Client
Edcon
Year
2013
Deliverables
- Photographic Direction
- Visual Language
- Environmental Graphics
- Marketing & Advertising
- Brand Strategy
Who doesn’t want to be painted?
When Edcon negotiated the exclusive rights to import and distribute Gosh Cosmetics in 2013, it needed a differentiated visual language to support the brands youthful appeal. The main differentiator was the trendy and colourful expression of its products. To highlight this a series of striking images were commissioned to express the brand essence. These images were used in billboard, in-store poster and various other value-added collateral.